About

About Me:

I’m Christopher Roberts, the Social Media Unicorn. I’m a Content Creator, Digital Media Marketer, Social Media Manager, Writer, Photographer, Videographer and aspiring Graphic Designer. I’m passionate about helping small business owners and entrepreneurs grow their brands online through Social Media and Digital Content Creation.

I specialize in helping you wade through the confusion of Social Media and Digital Marketing so you can promote your brand and yourself online to level up your business and increase sales.

Whether you are just getting started or ready to move on to the next level in your Social Media game, I can help. I coach you on finalizing your brand, developing a Social Media and Digital Marketing strategy, creating and managing your content, optimizing your website through SEO and how to reach and engage with your customers online.

Using Social Media and Digital Marketing to market your brand is more than a numbers game. It’s about real engagement with your customers and having an authentic presence on Social Media to establish brand loyalty and drive traffic and sales to your business.

Whether it’s Instagram, Facebook, email or your website, I have you covered on setting up your accounts in a way that will get you noticed.

My Experience:

In the past, I’ve worked as a Marketing Manager and Event Planner for some major clients in the Washington D.C. and Boston areas including The Smithsonian Museums, M.I.T. University and Harvard University. I’ve recently returned home to sunny Florida with my husband. I’m a Social Media geek and get way too excited about the latest features on Instagram.

In my personal life I am a coffee drinker, skincare product junkie, yoga and Pilates lover who can usually be found at Walt Disney World on the weekends. My favorite color is pink, I’ve never met a cupcake I didn’t like, and I believe in magic and infinite possibilities. I’m basically a unicorn, which is why I’m known as the Social Media Unicorn. I bring my fun and whimsical personality into everything I do and with my years of knowledge and experience I can help you create your own unique branding and image online.

My Marketing Experience:

  • Worked as an Event Planner and Marketing Manager for the largest catering company in DC.
  • Work with UCF Marketing where I assist with the development and execution of departmental marketing efforts including websites, all print materials, direct mail, university events, photo and video shoots, and electronic communication.
  • Google’s Fundamental of Digital Marketing Certification
  • Google Analytics Certified
  • Google AdWords Certified
  • Moz’s SEO Training Certified

Brands I’ve Worked With:

On my main Instagram account and blog, Christopher Cupcakes, I have collaborated with some major brands to create original digital content to promote their products, such as:

  • Truly Beauty
  • Pixi Beauty
  • Apex Drop PR
  • Clean Juice
  • Earth Harbour
  • Piperberry
  • and more

I have also done photo and video work for:

  • University of Central Florida Department of Housing and Residence Life